What is AB Testing?
AB Testing
A/B testing compares two versions of an app or webpage to identify the better performer. It's a method that helps you make decisions based on real data rather than just guessing. It compares options to learn what customers prefer. You can test website and app flows, different product designs, buttons, text, colors, features etc.
Let's say you have an existing feature on your website. You want to build a new variation of this feature. The new variation might work better for users, or the old one might remain superior. With A/B testing, you can determine which version performs better. Here's how it works: we run an A/B test comparing the new variation against the original one. Half of the users will see the old feature, while the other half will see the new feature. Based on the collected data, we can identify which version performs better. Once the A/B test concludes and we determine which version our users prefer, we remove the underperforming version and roll out the winning version to 100% of users.
